DIVING INTO DIGITAL

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DIVING
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HOW IS DIGITAL CULTURE INFLUENCING IRL FASHION, BEAUTY, FOOTWEAR AND DESIGN AESTHETICS?

AN EXPLORATION INTO THE RELATIONSHIP BETWEEN ONLINE AND OFFLINE STYLE. 

Technology and fashion have always been intrinsically intertwined. Fashion stimulates creativity and artistic expression; it extends the boundaries of our imagination. Technology, on the other hand, offers functionality, reliability, efficiency and speed. When linked, they can augment the nature of our interactions, identities, and understanding of ourselves.

Since the inception of the internet and long before Web3, fashion designers have been inspired by digital aesthetics. Between screens, doom scrolls, digital twins, AR filters and avatar influencers, the bond between technology and fashion is only growing stronger – mutually impacting our style choices and perceptions of beauty and design.

VALENTINO

Hyper-Realistic Meta-Catwalk Fashion Innovation Agency x Johannes Saam AI

NIKE X RUBY 9100M

Yet, Web3, and all of the new vernacular it carries, is an abstract concept; it exists and it doesn't. For some, it's a dream of decentralization and for others it's simply a rebrand of the internet. Perhaps the best way to discuss digital culture is to remove the vernacular entirely and get to the point. With the vast inundation of digital presence in our lives, it has to be making an impact on who we are, what we wear and where we feel inspired, but how?

We asked the experts – from CGI designers to digital fashion founders, AI artists and virtual avatar makers – to explore the shadowy expanse of the digital world. Through interviews, visual case studies and analyzing the cultural shifts affecting today's creative industries, we found ourselves DIVING INTO DIGITAL. 

RTFKT

CAROL CIVRE

Diving into Digital is an investigation into how digital culture, and all that it encompasses, transcends corporeal limitations and seeps into the seams of our physical wardrobes. Inclusive of 20 expert interviews from emerging designers to luxury favorites, we unpack the circular inspiration and style trends between digital and physical.

AN EXPLORATION INTO DIGITAL CULTURE’S INFLUENCE ON IRL FASHION, BEAUTY, FOOTWEAR AND DESIGN AESTHETICS. 

Gabrielo Alex

Vitória Cribb

NIKE X RUBY 9100M

ROHAN MIRZA

GLOSSARY OF INDEX

As defined by Keisha Oleaga, Managing Editor of Hypemoon. For more news about Mixed Reality, NFTs, and Web3, visit hypemoon.com

CHOOSE DEFINITION

AUGMENTED REALITY

Augmented Reality (AR) is a technology that merges digital components with the physical world. It uses advanced sensors to detect objects, people, and environmental scenes. It can then display digital elements that interact with these physical elements. AR can create entirely new experiences and has the potential to revolutionize how we interact with the world.

Artificial Intelligence

Artificial Intelligence (AI) is the ability for machines to think, learn, and act on their own, based on the data they’ve been programmed with. AI is a creative tool that can help us understand the world, make better decisions and create an environment where machines and humans can work together to solve problems.

Digital Fashion

Digital Fashion is clothing, footwear and accessories designed and created using computer technology. Digital fashion is often visualized through AR  and can range from everyday wear to futuristic couture. Digital wearable technology is also part of digital fashion as users can now customize and incorporate their favorite fashion trends into the virtual world. 

IRL

IRL stands for “in real life.” It is used to refer to activities or events that take place outside of the digital world.

Metaverse

The metaverse is an expansive, interconnected ecosystem made of a multitude of distinct digital environments. It is a shared digital space where users can explore, interact, create, and socialize with one another. It is a merge of both augmented and virtual realities, and artificial intelligence and provides an unprecedented level of interactivity and immersion.

NFT

Non-Fungible Tokens (NFTs) are digital assets stored and managed on a blockchain. They are unique, non-interchangeable, and can represent digital art, collectibles, game assets, or other forms of digital goods.

Phygital

‘Phygital’ describes the blending of physical and digital realities. It's the concept of a physical world being enhanced by the digital one, resulting in a more interactive, engaging and personalized experience. Phygital brings together the best of both physical and digital experiences, combining the convenience of digital worlds with the human touch of physical worlds.

URL

URL, in its traditional context, signifies a web address of “Uniform Resource Locator”. Now, the term has been playfully subversed to mean the opposite of IRL or an activity that takes place inside of the digital world. 

SKINS

Skins are digital items used to customize the appearance of a character or object. They are used for games, digital avatars, and other digital assets. They can be purchased with real money or digital assets.

VIRTUAL AVATAR

A virtual avatar is a digital representation of a person used to interact with others in a virtual world. Avatars can be customized to suit the user’s identity. They can play games, explore virtual worlds, or socialize with other users.

VIRTUAL REALITY

Virtual Reality (VR) is an interactive, computer-generated simulation of an environment or situation created using computer graphics and sound. It can be experienced using specialized equipment such as a headset and is used to create immersive, interactive experiences.

WEB3

Web3 is the next generation of the internet, a decentralized internet of value and data where users can interact directly with each other without the need for intermediaries and central authorities. It enables the secure and trustless exchange of value and data globally. It is built on a foundation of decentralization and blockchain technology.

GLOSSARY OF TERMS

As defined by Keisha Oleaga, Managing Editor of Hypemoon. For more news about Mixed Reality, NFTs, and Web3, visit hypemoon.com

Artificial Intelligence

Artificial Intelligence (AI) is the ability for machines to think, learn, and act on their own, based on the data they’ve been programmed with. AI is a creative tool that can help us understand the world, make better decisions and create an environment where machines and humans can work together to solve problems.

Augmented Reality

Augmented Reality (AR) is a technology that merges digital components with the physical world. It uses advanced sensors to detect objects, people, and environmental scenes. It can then display digital elements that interact with these physical elements. AR can create entirely new experiences and has the potential to revolutionize how we interact with the world.

Digital Fashion

Digital Fashion is clothing, footwear and accessories designed and created using computer technology. Digital fashion is often visualized through AR and can range from everyday wear to futuristic couture. Digital wearable technology is also part of digital fashion as users can now customize and incorporate their favorite fashion trends into the virtual world.

IRL

IRL stands for “in real life.” It is used to refer to activities or events that take place outside of the digital world.

Metaverse

The metaverse is an expansive, interconnected ecosystem made of a multitude of distinct digital environments. It is a shared digital space where users can explore, interact, create, and socialize with one another. It is a merge of both augmented and virtual realities, and artificial intelligence and provides an unprecedented level of interactivity and immersion.

NFT

Non-Fungible Tokens (NFTs) are digital assets stored and managed on a blockchain. They are unique, non-interchangeable, and can represent digital art, collectibles, game assets, or other forms of digital goods.

Phygital

‘Phygital’ describes the blending of physical and digital realities. It's the concept of a physical world being enhanced by the digital one, resulting in a more interactive, engaging and personalized experience. Phygital brings together the best of both physical and digital experiences, combining the convenience of digital worlds with the human touch of physical worlds.

Skins

Skins are digital items used to customize the appearance of a character or object. They are used for games, digital avatars, and other digital assets. They can be purchased with real money or digital assets.

URL

URL, in its traditional context, signifies a web address of “Uniform Resource Locator”. Now, the term has been playfully subversed to mean the opposite of IRL or an activity that takes place inside of the digital world.

Virtual Avatar

A virtual avatar (also known as a digital twin) is a URL representation of a person used to interact with others in a virtual world. Avatars can be customized to suit the user’s identity. They can play games, explore virtual worlds, or socialize with other users.

Virtual Reality

Virtual Reality (VR) is an interactive, computer-generated simulation of an environment or situation created using computer graphics and sound. It can be experienced using specialized equipment such as a headset and is used to create immersive, interactive experiences.

Web3

Web3 is the next generation of the internet, a decentralized internet of value and data where users can interact directly with each other without the need for intermediaries and central authorities. It enables the secure and trustless exchange of value and data globally. It is built on a foundation of decentralization and blockchain technology.

CREATIVE PORTFOLIO

Agata Panucci

Beata Wilczek, UNFOLDING STRATEGIES

Benoit Pagotto, RTFKT

Carol Civre

Claudia Rafael, NEWFORMAT

Eugene Leung, INJURY

Gala Marija Vrbanic, TRIBUTE Brand

GASTT Fashion

George Yashin, Zero10

Ines Alpha

James Joseph, CYBR Magazine

Joey Khamis, MLLN

Kadine James, THE IMMERSIVE KIND

Leah Hess, NEWFORMAT

Mica Le John, IDORU World

Olivia Cheng and Zixiong We, SCRY Lab

Phillip Hennche, BURBERRY

Samantha Ayson, RED DAO

Serwah Attafuah

Teresa Fogolari, MORBO

CREDITS

Managing Editor
Cait Monahan / Managing Editor at Hypebae

Strategist & Editor
Sofia de la Cruz / Editorial and Strategy Assistant at Hypebae

Project Manager
Sonia Chan / Project Manager at Hypebae

Design
Luke Brown / Lead Designer at Hypebeast
James Tran / Senior Designer at Hypebeast
Lídia Santos / Senior Designer at Hypebeast
Reece Evans / Junior Designer at Hypebeast


Contributor & Copy Editor
Keisha Olgeaga  / Managing Editor at HYPEMOON

Insight & Copy Editor
Mariu (Maria Eugenia) Errobidarte / Director of Insights at Hypemind

HYPEBAE

Hypebae is the leading online destination for women’s contemporary fashion and streetwear.Propelled forward by a culture that pushes boundaries and questions expectations at every turn, Hypebae is at the forefront of a modern landscape shaped by a strong femme perspective that aims to empower female-centric narratives and celebrate today’s top cultural conversations in style, beauty, footwear, art and design.

HYPEMoon

Hypemoon is your portal into Web3 culture. Hypemoon covers the latest developments and trends in blockchain technology, decentralized finance (DeFi), non-fungible tokens (NFTs), and other emerging technologies in the Web3 space.

HYPEMIND

Hypemind is a leading cultural insights authority intersecting youth culture with brand strategy. Utilizing Hypebeast’s proprietary tools, our team of researchers, data analysts and strategists scan, capture and consolidate data-driven insights into informed actions and advise on white space opportunities.