Technology and fashion have always been intrinsically intertwined. Fashion stimulates creativity and artistic expression; it extends the boundaries of our imagination. Technology, on the other hand, offers functionality, reliability, efficiency and speed. When linked, they can augment the nature of our interactions, identities, and understanding of ourselves.
Since the inception of the internet and long before Web3, fashion designers have been inspired by digital aesthetics. Between screens, doom scrolls, digital twins, AR filters and avatar influencers, the bond between technology and fashion is only growing stronger – mutually impacting our style choices and perceptions of beauty and design.
Yet, Web3, and all of the new vernacular it carries, is an abstract concept; it exists and it doesn't. For some, it's a dream of decentralization and for others it's simply a rebrand of the internet. Perhaps the best way to discuss digital culture is to remove the vernacular entirely and get to the point. With the vast inundation of digital presence in our lives, it has to be making an impact on who we are, what we wear and where we feel inspired, but how?
We asked the experts – from CGI designers to digital fashion founders, AI artists and virtual avatar makers – to explore the shadowy expanse of the digital world. Through interviews, visual case studies and analyzing the cultural shifts affecting today's creative industries, we found ourselves DIVING INTO DIGITAL.
Diving into Digital is an investigation into how digital culture, and all that it encompasses, transcends corporeal limitations and seeps into the seams of our physical wardrobes. Inclusive of 20 expert interviews from emerging designers to luxury favorites, we unpack the circular inspiration and style trends between digital and physical.
AN EXPLORATION INTO DIGITAL CULTURE’S INFLUENCE ON IRL FASHION, BEAUTY, FOOTWEAR AND DESIGN AESTHETICS.
NIKE X RUBY 9100M
ROHAN MIRZA
As defined by Keisha Oleaga, Managing Editor of Hypemoon. For more news about Mixed Reality, NFTs, and Web3, visit hypemoon.com
Artificial Intelligence
Augmented Reality
Digital Fashion
IRL
Metaverse
NFT
Phygital
Skins
URL
Virtual Avatar
Virtual Reality
Web3
Agata Panucci
Beata Wilczek, UNFOLDING STRATEGIES
Benoit Pagotto, RTFKT
Carol Civre
Claudia Rafael, NEWFORMAT
Eugene Leung, INJURY
Gala Marija Vrbanic, TRIBUTE Brand
GASTT Fashion
George Yashin, Zero10
Ines Alpha
James Joseph, CYBR Magazine
Joey Khamis, MLLN
Kadine James, THE IMMERSIVE KIND
Leah Hess, NEWFORMAT
Mica Le John, IDORU World
Olivia Cheng and Zixiong We, SCRY Lab
Phillip Hennche, BURBERRY
Samantha Ayson, RED DAO
Serwah Attafuah
Teresa Fogolari, MORBO
Managing Editor
Cait Monahan / Managing Editor at Hypebae
Strategist & Editor
Sofia de la Cruz / Editorial and Strategy Assistant at Hypebae
Project Manager
Sonia Chan / Project Manager at Hypebae
Design
Luke Brown / Lead Designer at Hypebeast
James Tran / Senior
Designer at Hypebeast
Lídia Santos / Senior Designer at
Hypebeast
Reece Evans / Junior Designer at Hypebeast
Contributor & Copy Editor
Keisha Olgeaga / Managing Editor at HYPEMOON
Insight & Copy Editor
Mariu (Maria Eugenia) Errobidarte / Director of Insights at
Hypemind
Hypebae is the leading online destination for women’s contemporary fashion and streetwear.Propelled forward by a culture that pushes boundaries and questions expectations at every turn, Hypebae is at the forefront of a modern landscape shaped by a strong femme perspective that aims to empower female-centric narratives and celebrate today’s top cultural conversations in style, beauty, footwear, art and design.
Hypemoon is your portal into Web3 culture. Hypemoon covers the latest developments and trends in blockchain technology, decentralized finance (DeFi), non-fungible tokens (NFTs), and other emerging technologies in the Web3 space.
Hypemind is a leading cultural insights authority intersecting youth culture with brand strategy. Utilizing Hypebeast’s proprietary tools, our team of researchers, data analysts and strategists scan, capture and consolidate data-driven insights into informed actions and advise on white space opportunities.