In what way do you think technology will evolve so consumers
can become active participants in the creative process?
Decentralizing production is something that has been widely talked
about for quite some time. However, in our case, even if our
client has a desk 3D printer at home, it would not be possible to
create a real product that is wearable. The materials we explore
and the production system we use keep evolving day by day. We are
actually working on a new initiative that will invite our
consumers to co-create with us and offer them a more personalized
experience, but we can’t share that quite yet.
Talk to us about one of your most recent drops, “Thermal
Runaway.”
We always try to be one step ahead of the trend cycle, which is
why we play around with new silhouettes quite often. For this
collection, we wanted our customers to feel this sense of constant
experimentation which is why we placed it in a lab. We think this
lab interference coupled in the chaotic and irregular motion of
the lab environment is a very interesting notion.
Even
if our designs look quite experimental, they are actually still
wearable, it’s one of the things most important to us. We want our
creations to have a function, which is why when we make physical
shoes, we want them to have a comfortable shape. On the other
hand, our digital creations are very experimental and they are
driven by different values. In a virtual ecosystem, shoes are no
longer something you use to cover your feet, they are a dimension
to explore one’s identity and style.
