DHARUG LAND, AUS
Australia-based, multidisciplinary artist and musician Serwah Attafuah felt confined by the boundaries and constraints of physical art, so sought escape through digital means. Attafuah found a way to bend reality through surreal cyber dreamscapes populated by strong ancestral and contemporary themes. Below Attafuah speaks about her collaborations with Nike, Mercedes Benz and Sotheby's as well as her pioneering efforts in the afro-surrealist digital art scene.
To me, the metaverse is an ever-evolving virtual universe full of limitless possibilities. A safe space. It is a place to explore, collaborate, create and share. It serves as a bridge between the digital world and our physical world, bringing people together in new and exciting ways. The metaverse isn't just about entertainment; it's about creating meaningful connections and positively shaping the future.
My background as an artist is in oil painting and traditional art. I started making 3D and digital art in my early teens when it became harder for me to afford painting essentials and I also realized how tight the space was. I felt as if I had to create my own medium, so I started looking for something autonomous that I could do virtually anywhere, at any time. It felt fascinating to me to discover the tools to build something I didn’t even think was possible.
"The metaverse isn't just about entertainment; it's about creating meaningful connections and positively shaping the future. It is a safe place to explore, collaborate, create and share."
"Digital ecosystems have allowed me to unlock new facets of my identity as I can break the boundaries that the physical realm holds. Within them, we have the opportunity to design and create our own selves, unique to us."
I think it has helped us as a society to question the world around us a bit more, such as examining whether tech giants, governments and creative industries are working for or against us. By removing many of the obstacles associated with traditional methods of communication and commerce, Web3 is helping us create a more equitable society where everyone can benefit from new opportunities and improved access to services regardless of location or economic status.
I’ve seen a major 3D printed garment trend pop up within the past three years, which I think directly ties to digital art aesthetics.