If the cyber fashion space had a leader, it would almost certainly be Tribute Brand helmed by Gala Marija Vrbanic. The founder grew up immersed in video games and learned the power of self-expression through digital assets from a young age. Fast forward five years, and Tribute Brand is now known for creations that often go beyond the human form and explore the notion of liberation through virtual skins. From successful collaborations with the likes of Carolina Herrera to gravity-defying, digital drops, Vrbanic discusses Tribute Brand’s hopes to provide the tools needed to discover our most authentic cyber selves.
"The fashion community doesn't care about the stock market or whether an NFT is worth $10,000 or $2,000 USD. What they care about are interesting concepts and good quality."
The moment this happens we will become much smarter and we will be able to learn and acknowledge many things that we are not currently capable of. Right now, for example, you probably care about things like where your wallet or your phone is. It will be much better when we can have a chip in our hands and see everything with our eyes. I can't wait for this. Though I wouldn't do it if the provider was a big corporation; I’m very conscious about data collection policies and refuse to be traceable.
I think a huge revolution is coming to the whole fashion system. Many things are changing and traditional fashion brands don't even understand what's happening. At the same time, there's a new energy coming in and bringing things to the table. As for Tribute Brand, our goal is to reimagine how digital fashion and ownership co-exist. We hope to set the standard for how fashion is going to be consumed in the future.